A mix of tradition, art, luxury and craftsmanship layered on top of clean, minimalist urban garments, this is the new British.
We took our logo concept and brought to life this unique, hand-drawn design, a modern take on a traditional heritage Crest that clearly illustrates our story, the sport of Polo and its British values and authority.
The concept of the Hurlingham Polo Crest was designed as an expression of the style, authenticity, weight, history and heritage of the Hurlingham Polo Association, whilst keeping the elements very much grounded and realistic. Every element of the Crest was created to be instantly recognisable as pieces of equipment for playing Polo.
Attention to detail within the artwork can be seen from the roached manes and braided tails of the Polo ponies to the Polo player’s mallet. The illustrative style allows us to explore lots of different colour options, season on season, reinventing the design from subtle and traditional to vivid and contemporary.
Winter 2020 uses a very rich heritage colour palette, with muted shades which work well together for this season.
This is a new form of an urban aristocratic look embracing opulent, traditional art.
The cape scarf is a gender-neutral garment, featuring a plain navy back for a more subtle look, which can be worn over the shoulder or wrapped around the neck.