If you’ve been in House of Fraser recently, you might’ve seen a very familiar brand taking pride of place in the menswear section. That’s because, for the first time in Hurlingham Polo’s history, we’ve had bespoke ‘shop-in-shops’ – individual, Hurlingham Polo branded sections – within several House of Fraser stores across the UK.
Our shop-in-shops have been designed to look ‘Authentically British’ – tying into the ethos of Hurlingham Polo – with Union Jack patterned furniture, branded cushions, artwork, framed photos and signage used to create a quintessentially British look and feel.
Being stocked in House of Fraser is our new SS19 collection, which includes a host of Polo Shirts, Shirts, Sweatshirts, T-Shirts, Shorts and Trousers in a number of bold and colourful styles.
You can find Hurlingham Polo in the following House of Fraser stores, including the department store’s flagship Oxford Street London location; Birmingham, Bluewater, Cardiff, Darlington, Glasgow, Guildford, Leeds, Manchester, Meadowhall, Milton Keynes, Reading and Rushden Lakes.
The launch in House of Fraser has been supported by a largescale promotional campaign that has seen Hurlingham Polo advertise on digital billboards and 6 sheets in prime locations across London, Reading, Leeds and Manchester.
If you happened to find yourself on Oxford Street in July, you’ll have no doubt seen our advertising, as, for a two-week period, we ran a digital takeover of the road – which has a daily footfall of half a million people every day
Other locations included the gargantuan, double-sided M4 Tower in London, the Trafford Tower in Manchester and the Leeds Tower.