Hurlingham Polo & Start of a New Era.
2020 - The Next Chukka
The past decade, for many of us, has been one of many highs, lows, accomplishments and commiserations, but something fantastic sparked out of this decade… the beginning of the journey for Hurlingham Polo. In 2015, born was the brand from the very institution who wrote the rules of Polo in 1875; The Hurlingham Polo Association.
Inspired by its lifestyle, we have since refined a design philosophy of heritage though a modern lens. Our journey has seen us create capsule clothing collections, lifestyle ranges, launch in Flannels and House of Fraser retail stores, support both high and low goal tournaments across the UK, and of course, bring much deserved recognition to the sport of Polo. But as this year comes to a close, we would like to say a huge thank you to all our customers for all your support and loyalty, and as we approach the end of another decade we thought we’d give you a little taster of what is in store in 2020.
As you know, summer 2019 saw us launch our shop-in-shop concept in House of Fraser department stores across the UK. The success of this left us feeling proud and grateful for the hard work and loyalty the brand has seen since it’s launch. Now in 2020, these stores are soon to be renamed as ‘Frasers’, in a move to rebrand these mini chains to be the luxury lifestyle retailers of the high street.
Going forward for our clothing collections, we’re just chomping at the bit to show you what we’ve been working on, but patience is a virtue, so keep your eyes peeled! This next year will bring new designs, collection concepts, seasonal colours and styles which have all been carefully crafted and expertly designed to bring you the very best which we have to offer.
As part of the New Year in 2020, we will also soon be launching our new website with the creative look and feel reflective of our modern twist on a historical story of Polo. We look forward to sharing it with you.
As the celebration of 150 years of Polo in the UK comes to an end, we’re going out of 2019 looking back on a fantastic decade in Polo and riding on forwards to see what 2020 brings. Onwards and upwards to the next Chukka!